SEO AI site audit
Technical SEO score, title/meta/H1 checks and an action plan. Contact us for pricing.
- 25+ technical checks — HTTPS, schema, speed, broken links
- Registered sites and target keyword tracking
- Contact us for pricing and limits
Blog
How Click Fraud Crushes PPC ROI: Reading the Metrics
Clicks up, conversions down? It may be traffic quality, not creative. Read the metrics correctly.
Which metrics break?
- CPC rises (budget pays for junk clicks)
- CTR can look misleadingly healthy
- Conversion rate collapses
- ROAS / CPA misses targets
Wrong diagnosis trap
Many advertisers change creatives or bids first. If the real issue is invalid traffic, creative tests lie. Stabilize traffic quality, then optimize.
What to do
Tracking + risk scoring + Google Ads IP exclusion. TOK Shield brings all three into one panel so budget reaches real buyers.
Shield tools
SEO scans and quality score — one platform
Protect ad spend while measuring campaign quality and on-site health.
Quality AI score analysis
Read keyword quality, RSA strength and landing-page fit from your Google Ads account.
- Quality Score, relevance and expected CTR signals
- RSA ad strength and landing page analysis
- AI improvement suggestions in the panel
Block fake clicks in real time
Try free
Stop bots, VPN and competitor clicks with Shield — subscribe today.
