Datacenter Traffic in Google Ads: Bot IPs Explained

· 5 min read · Updated: August 14, 2026

Most bots and automated clicks come from datacenter IPs. Residential vs datacenter — and how to protect.

Datacenter vs residential

Residential IPs belong to home/business ISPs. Datacenter IPs belong to cloud and hosting providers. Ad clicks from datacenters raise automation/proxy risk.

Why it matters

Bot scripts run on cheap VPS hosts. IPs rotate fast; manual blocking cannot keep up. Automated lists + Google Ads exclusions are required.

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