Google Ads Budget Protection Checklist: 10 Steps Against Click Fraud

· 7 min read · Updated: August 14, 2026

Daily budget gone with no sales? Use this checklist: tracking, filters, IP exclusion and reporting.

Quick checklist

  1. Add tracking code to landings
  2. Compare conversions vs bounce side by side
  3. Flag city/hour anomalies
  4. Check datacenter and VPN density
  5. List repeating IPs
  6. Enable Google Ads IP exclusions
  7. Use automated sync (manual is too slow)
  8. Manage false positives with allowlists
  9. Export weekly CSV reports
  10. Review filter thresholds every 1–2 weeks

Why automate?

Click fraud is noticed late — after budget is gone. TOK Shield detects risky IPs and syncs them to Google Ads exclusions, automating the most critical checklist steps.

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